Rome, Italy – We are exhibiting at Maker Faire Europe, right here in Rome!
Beyond showcasing the latest tech in agriculture, TERRAVIONICS is promoting a different approach to agritech – one that actively involves farmers and embraces a “bigger picture” with a bottom-up philosophy.
In a creative twist, we’ve launched a guerrilla marketing campaign styled as a “modern art gallery” metaphor. Culminating in a collaborative art piece built from the contributions of individual visitors! The idea behind this “interactive game” was to raise visitor’s awareness on the fact that, just as starting with the contributions of individuals it can be “formed” a collaborative image that did not previously exist (although it was already present in a multiverse of potential terms…), the use of data from different sources can better represent the reality of even a complex system such as an agricultural field.
A special mention goes to our good friend Lorenzo for his “colored threads thingy” intuition, and for all the fun we had together on stage during the talks hosted by Agro Camera and with the contribution of Lazio Innova! 🙂
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